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Stilring Castle bags host of industry awards

8 June 2012

Stirling Castle is amassing a raft of awards to rival its impressive Stirling Heads collection.

The castle has received a number of accolades including Best Visitor Attraction in the Central/South East Region at the  Scottish Thistle Awards, a gold award at the Transform Awards for the Best Rebrand in the heritage category, and the coveted Judges gold award for Client of the Year at the Roses Creative Awards.

It also scooped Roses Awards for its integrated marketing campaign and advertising strategy and Arts and Culture and Tourism and Leisure awards at the Marketing Society Star Awards (Scotland).

The castle has attracted over 440,000 visitors after it re-opened its palace to the public last summer following a £12 million renovation of the apartments to return them to how they may have looked at the time of a young Mary, Queen of Scots.

Gillian Macdonald, Executive Manager, Stirling Castle said;

"There has been a huge investment by the team in creating a truly memorable experience at the castle so it is fantastic to see this recognised through these industry awards.

"These awards are testament to the hard work of everyone involved in making the castle a fabulous visitor experience – and to our visitors who are making it a ‘must – see’ destination."

The castle will now go through to the final of this year’s Scottish Thistle Awards, the ‘Tourism Oscars’ in November.

List of Awards

Roses Creative Awards
  • Judges award for client of the year (Gold award)
  • Advertising Strategy (Bronze award)
  • Integrated marketing campaign (Bronze award)

Scottish Thistle Awards
  • Best Visitor Attraction (won regional – go through to nationals in November)

Marketing Society Star Awards (Scotland)
  • Tourism & Leisure (silver award)
  • Arts & Culture (bronze award)

Transform Awards
  • Gold Award, Best rebrand from the public sector.

Notes to Editors:

  1. For all the latest on what is happening at Stirling Castle, visit our website at www.stirlingcastle.gov.uk and sign up for our free e-newsletter.

  2. Historic Scotland has 345 historic properties and sites in its care. These include some of the leading tourism attractions in the country, including Edinburgh, Stirling, and Urquhart Castles, Fort George, Linlithgow Palace, the Border Abbeys, and Skara Brae. For further details visit: www.historic-scotland.gov.uk/places

  3. Historic Scotland around the web:
  4. The Year of Creative Scotland began on January 1, 2012 and will spotlight and celebrate Scotland’s cultural and creative strengths on a world stage. Through a dynamic and exciting year-long programme of activity celebrating our world-class events, festivals, culture and heritage, the year puts Scotland’s culture and creativity in the international spotlight with a focus on cultural tourism and developing the events industry and creative sector in Scotland. More information about the programme can be found at: www.visitscotland.com/creative

  5. The Year of Creative Scotland is a Scottish Government initiative led in partnership by EventScotland, VisitScotland, Creative Scotland and VOCAL. More information and resources to help businesses engage with Year of Creative Scotland are available at  www.visitscotland.org/yearofcreativescotland-toolkit

                                                        Year of Creative Scotland 2012


For further information


Iona Matheson
Communications and Media Officer
Communications and Media
0131 668 8703 or 07827 956 858
iona.matheson@scotland.gsi.gov.uk